Start-ups are honing in on Indonesia to take advantage of the lifestyle on offer.
Bali and Bandung have been earmarked due to their appeal to the start-up community. Having been recognised alongside Chiang Mai in Thailand, Danang in Vietnam and Penang in Malaysia, Bali and Bandung offer a slow pace of life alongside cheap living to draw in this segment of the working population.
Asian cities have not been shy to welcome start-ups over the years. It has been citied that Jakarta needs to adapt its office space in order to satisfy demand. But there has started to be shift away from the traditional destinations of Kuala Lumpur, Bangkok, Singapore and Ho Chi Minh City with the rise of ‘digital nomads’. This term can be given to an individual who does not need a fixed working address. Such as a freelancer or entrepreneur. Thus providing flexibility and allowing people to work whenever and wherever they wish to do so.
Bali is world-renowned for its laid-back lifestyle. But more recently it has been dubbed ‘Silicon Bali’. A name give to the island due to the start-up triumphs that include Labster, Mailbird and Smart Launch. Other names include Roam and Wifly Monads.
The city of Bandung has a thriving young population. Named as one of Indonesia’s most creative cities, the city’s mayor Ridwan Kamil is wanting to take advantage of this status. The mayor is working alongside local app Edubox to pilot education reforms. Moves that will change the economics of the city and the future for many young people.
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