Make sure you come across as the best real estate you can by following these simple tips.
Leads are the basis for any real estate company. Without a lead there there is no business so it is paramount that you treat your new enquiry like royalty to order to gain their trust and to build a rapport. It is important you do this so that your new lead does not contact another real estate agent so that you can close that deal.
1. Don’t be slow off the mark and respond immediately.
In an age where we have technology at our fingertips enabling us to communicate instantly, there really is no excuse not to respond to an enquiry immediately regardless as to how they got in contact with you. If you are busy in a meeting or with another enquiry, it will take you less than one minute to respond by phone or email with a holding response explaining that you cannot speak now but you will be able to in an hour, for example. This will assure your enquiry that you are aware of them and their needs, so that they will not consider going elsewhere.
2. Don’t be shy.
Picking up the phone can be daunting but this can often by the way to build a rapport with someone quickly. It takes literally seconds to introduce yourself and to find out what is their preferred means of communication whether it be email, telephone, Skype or via social media. Any new business should be a priority so it is important to jump at it as soon as you receive it.
3. Take time to listen and maintain communication.
It is your job as an agent to understand exactly what type of property they are looking for and find it. The more information you have the easier this is to do so make sure you ask questions to deduce what they are hoping to achieve whether it is a long term investment or home. And even if you have not found anywhere for them, keep in touch. Remind them that you are still working hard for them and you have not forgotten them. Update them with market conditions that could influence them to change their wish list if they expectations are unrealistic. And remember to keep building that relationship by asking how they or their family are – a good salesperson is not necessarily someone who does the hard sale, but someone who listens and has a connection with their enquiry.
